Телефоните Huawei от години се ползват с доверието на потребителите в Европа, но след разрива в отношенията им с американското правителство популярността им на европейския пазар. Китайският технологичен гигант се изправя пред невиждани досега загуби, след като включването му в „черния списък“ на САЩ затрудни значително сътрудничеството на Huawei с американски компании. Основателят на китайския производител заяви, че от средата на миналия месец досега продажбите на смартфони на международния пазар са претърпели спад с цели 40%.
Сътресенията в търговските отношения между САЩ и Китай могат да доведат до това смартфоните, произведени от Huawei, да нямат достъп до приложеният на Google, като в това число влизат Gmail и YouTube. Повечето европейци обаче това са едни от най-използваните приложения, без които смартфонът е непълноценен.
Според анализатори забраната за използването на Google услугите ще бъде катастрофална за развитието на Huawei на европейския пазар.
Производството на Huawei беше подложено на целенасочена атака от страна на САЩ. Американските власти твърдят, че устройствата на китайския производител представляват опасност за националната сигурност на държавите, в които се използват. Въпреки обвиненията през 2018г. Huawei бележи 30% ръст в продажбите си и измества Самсунг като лидер в търговията със смартфони в световен мащаб.
Пазарният дял в Европа има огромно значение за този успех. Миналата година Huawei продава около 26,3млн. апарата в Западна Европа, което с 60% повече в сравнение с 2017г. Представителите на компанията споделят, че потребителите в Европа купуват продуктите, които спадат към по-висок клас, и по този начин им позволяват да запишат най-големите печалби.
Huawei промотира най-новите си апарати, като работи съвместно със знаменитости, които акцентират най-вече върху впечатляващите камери на устройствата им. Въпреки това слуховете относно прекратяването на отношенията между китайския производител и Google оказват сериозно влияние върху печалбите на Huawei.
Как ще се отрази това на бъдещото развитие на компанията и дали печалбите ще се пренасочат към основния им конкурент Samsung или на пазара ще се появи нов лидер, тепърва предстои да разберем.
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